All I can say is this stuff actually works! As a mid-30s male, I've more or less neglected how my face looked -- wrinkles and crow's feet were all welcome. In particular, my eyes squint a lot and I've developed very noticeable wrinkles around my eyes. Upon testing this product for a few weeks, I ended up deciding to incorporate this my daily and nightly routine. In all honesty, I used this in conjunction with the day and night time moisturizes from Elemis, and of the three products I think the pro-collagen eye treatment duo is the most "worth it" of all of them. I'm now about a month into using the product, and I've seen a real reduction in how noticeable the crow's feet and lines are around my eyes. Before this, I just accepted them as a nature part of the aging process. Cheaper, alternative eye creams never really worked, but Elemis has helped. The little metal eye roller that comes with it is nice as well. Be CAREFUL, however, as if you apply to thick of a layer of the DAY TIME eye serum, you will definitely end up with a bit of flaking throughout the day as it dries. So make sure to only use a LITTLE BIT. My biggest complaint, as with other products in this line, is simply the cost. This will last you awhile, but as with Elemis in general I think you're spending a lot of extra $ on marketing, packaging, and brand name. Of the three major products of theirs I tested, however, I saw the most noticeable effects from the eye serums! It won't leave your face smelling as good as their moisturizers, but is more worth it for the visible effect they have.